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Martin lindstrom author new york times and wall street journal bestselling author martin lindstrom, is the ceo and chairman of the lindstrom company and the chairman of buyology inc. Lindstrom, through a study of the human psyche, explains. Truth and lies about why we buy by martin lindstrom full page in pdf. Warum wir kaufen, was wir kaufen lindstrom, martin. Truth and lies about why we buy by martin lindstrom. In buyology, lindstrom presents the astonishing findings from his groundbreaking, threeyear, sevenmilliondollar neuromarketing study, a cuttingedge experiment that peered inside the. Martin lindstrom is one of the worlds foremost business and culture transformation experts. Based on the single largest neuromarketing study ever conducted, buyology reveals surprising truths about what attracts our attention and captures our dollars. How everything we believe about why we buy is wrong by martin lindstrom.
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